August 09, 2004, 12:31 PM

This just in! Stop the presses!

By Matt Bramanti

In today's Chron Wrap-Ups, La Monica Everett-Haynes (yes, I think that's her real name) reports on a survey of local executives.

When a sampling of area executives was asked during a recent survey to name a state university, less than half named the University of Houston.

No executive or community leader named the University of Houston-Victoria, one of the system's four universities.

And this is news?

When you ask someone to name something from any category, that person is going to pick the biggest, most prominent thing. If the category is hamburger joints, people will say McDonald's or Jack in the Box, not Roznovsky's (which is great). If it's delivery companies, they'll say FedEx or UPS, not Lone Star Express. If it's beers, they'll say Budweiser or Coors, not St. Arnold's.

And if the category is universities, they'll say Texas or A&M. The Chron quotes the UH System board's vice-chair in order to make this situation look like a slight against UH, but it's really a non-issue.

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